授课教授

       布莱恩教授于2000年获得芝加哥大学商学院商业经济学博士。毕业后即以战略管理学助理教授身份进入斯坦福大学商学院任教。

       布莱恩教授的研究方向主要集中在移动互联网和互联网产品的定位和被用户采用的决定因素，内容的可用性，产品的定价策略，以及公司在行业里的竞争战略。布莱恩教授近期的研究成果还包括了中国减少汽车排放污染和制造业污染对经济生产力的影响。布莱恩教授教所授的课有企业竞争战略，管理经济学和信息产品市场。他被长江商学院学生评为首届最佳教学奖的得主。

课程介绍 About the Lecture

       This lecture introduces some interesting pricing practices that Professor Viard has seen used by firms in China. Firms employ a wide variety of pricing practices and some of these seem a bit unusual. For example, why would a firm “damage” a product and charge a lower price for it? Why would a firm price several products together rather than letting you choose each of them separately? Why would a firm charge a different price for a white-colored versus a grey-colored item? With your help, we will try to understand why firms engage in these practices and what they say about the best ways to price.

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