论坛预告

德享汇

Driving Forces of the Automotive Industry

Consideration Of Market Intelligence Inside the Strategic Planning

德国作为欧洲最具实力的第一大经济体，一个以出口为导向型的国家，拥有机械制造、汽车、电子、航空航天、化工、制药等优势产业。德国在产品研发、品牌创新和外贸出口等领域长期处于世界领先地位，出口大量高品质、高科技的商品。

同济大学长期以来，注重加强中德两国在经济金融和管理领域的学术往来、产教融合、校企合作，同时探索人才培养、创新一流学科建设实体化的发展模式，服务国家战略发展。

中德经济与管理研究院聚焦中德两国经济技术合作，为深入合作提供科学理论支撑，为解决两国企业在跨国经营中面临的重大问题提供决策支持和整体解决方案，为推动中德全方位战略合作伙伴关系输送大量拔尖经济管理人才。

同济大学经济与管理学院EE高管教育中心，开设相关课程，致力于培养在机械制造和汽车业领域有深厚理论基础以及实践经验的专业人才，持续跟踪研究并探索中德企业发展案例，开展高端培训项目，积极跟进相关领域高级管理人员的核心需求并为产教融合贡献力量。

同济大学经济与管理学院EE高管教育中心持续开展“德享汇”论坛活动。该论坛联合同济大学中德经济与管理研究院，此次为论坛第三期。诚邀德国学界和业界的嘉宾莅临我院，就中德企业管理等热点话题和企业实践进行深度讨论，共同探讨德企在中国的可持续发展，分享行业内部资讯。

论坛流程

主题：

Driving Forces of the Automotive Industry and Consideration Of Market Intelligence Inside The Strategic Planning

时间：

2023年5月28日（周日）9:30-12:00

May 28, 2023 (Sunday) 9:30-12:00

地点：

同济大学经济与管理学院301报告厅

Hall 301, School of Economics and Management, Tongji University（No 1500 Siping Rd）

Opening

09:30-09:35

Host

Yuqing HU

Deputy Director of EE Center

SEM Tongji University

Keynote Speech

09:35-10:05

ONWARDS：Megatrends that shift the future of mobility in China

Songtao WANG

Regional President Asia Pacific

Bosch Automotive Aftermarket(China) Co., Ltd.

Mr. Wang Songtao studied Marketing at Nanjing University of Science & Technology, and General Management at China Europe International Business School. He has dual EMBA master degrees at Mannheim Business School, Germany and Tongji University, China. He is a private pilot licensed by European Union Aviation Safety Agency.

Mr. Wang Songtao joined Bosch since 2007. He took the role as Regional President of Bosch Automotive Aftermarket Asia Pacific from early 2022, responsible for “Parts, Diagnostics and Workshop Services” business in APAC regions, includes China, Japan, Korea, ASEAN and Oceania. Mr. Wang Songtao had extensive working and management experience in international IT & high-speed rail industries, plus automotive & locomotive industries before joining Bosch.

Coffee Break＆Group Photo

10:05-10:20

Keynote Speech

10:20-11:10

Relevance and utilization of market data inside the strategic planning process

Claudio Schiller

Director Business Development

Region China

Rheinmetall (China) Investment Co., Ltd

Schiller got M.Sc. Business Administration and Engineering degree in RWTH-Aachen. He is now the Director of Business Development in Rheinmetall China. He is Leading the teams responsible for Business Development as well as Marketing and Communications in Region China. He is responsible for Developing and driving the regional strategy. He leads feasibility studies, market entry strategies and promotion of new products in an early stage. Moreover, he Leads organizational needs in “Market Intelligence” and “Market Research”, organizes Industry Events and leads internal and external communication.

Conclusion

Q&A

11:10-12:00

Huang Guanwei

Deputy Director of CDAWM

Tongji University

Prof. Dr. Guanwei HUANG is the deputy director of CDAWM. He obtained his PhD in Business Computing at University of Paderborn in Germany and MA in Management Engineering at Tongji University. Between 2005 and 2019 he worked as the chair professor for Information Management and Innovation Management at CDHK. Since October 2019 he is responsible for the Sino-German Platform at SEM. His research areas convers Electronic Commerce and Logistics & Supply Chain Management. Until now he has taken charge of numerous research projects, and published more than 40 academic papers, and four monographs.

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